LaunchWise is an AI-powered business operating platform. It unifies CRM, invoicing, proposals, analytics, funnels, SMS and email, scheduling, reputation, chat, workflows, automation, documents, and a client portal into one dashboard, with a Claude-powered AI assistant tuned per industry. It is a joint venture between David (MGT) and EvThatGuy, built on Next.js, FastAPI, and Neon Postgres.

How is LaunchWise different from GoHighLevel?

LaunchWise gives you white-label with custom domains out of the box, an AI assistant fine-tuned for your industry, first-party data ownership, and same-day onboarding via seeded industry templates. GoHighLevel is a strong front-office CRM but weak on back-office operations and forces shared email infrastructure. LaunchWise connects front-office (leads, funnels, SMS) to back-office (documents, invoicing, proposals) through one event bus, one database, one role-based permission layer.

Which industries are supported?

Ten verticals ship with seeded templates, pipelines, and AI assistants: real estate, legal, healthcare, agencies, e-commerce, finance, home services, fitness, education, and SaaS. Picking your industry during signup auto-seeds stages, email templates, SMS sequences, and automation workflows that fit your business model. You can customize from there.

Can I white-label LaunchWise for my own brand or clients?

Yes. The Agency tier ships with full white-label: custom domain via tenant host routing, brand settings (17 config fields), CSS variable injection, logo, and branded login pages. If you run an agency, you can resell LaunchWise under your own brand with tenant-isolated data per client.

How long does onboarding take?

Same-day for standard industries. Signup runs a 4-step wizard, picks your industry, and seeds pipeline stages, email templates, automation workflows, and the industry-specific AI assistant context. You can be taking real leads into a real CRM within an hour. Custom integrations or white-label rollouts take 3 to 7 days depending on scope.

What happens to my data if I stop using LaunchWise?

You own your data. Full exports are available on every tier: contacts, pipeline records, invoices, documents, campaign histories, and analytics. There is no platform lock-in. We want LaunchWise to be the best choice because it is the best tool, not because leaving is expensive.

LaunchWise AI Platform

Front office + back office.
One platform.

LaunchWise unifies CRM, invoicing, proposals, funnels, SMS, scheduling, documents, and a per-industry AI assistant into one platform. Joint venture with EvThatGuy. Production-ready.

See Pricing Read the build story

13 modules live

10 industries seeded392+ tests passingBuilt by David + Ev

Industries seeded out of the box

Real EstateLegalHealthcareAgenciesE-commerceFinanceHome ServicesFitnessEducationSaaS

The Platform

13 modules. One dashboard. One event bus.

Every module shares the same data model, permission layer, and event bus. A CRM stage change can fire an invoice. A signed proposal can seed a client portal. Your AI assistant has context across all of it.

Pipeline CRM

Live

Kanban deals, custom fields, full contact timeline.

Drag-and-drop deal stages per pipeline
Custom fields and record attributes
Full activity timeline per contact
Webhook automation on stage change

Smart Invoicing

Live

Stripe-powered invoicing with deposits + recurring billing.

Deposit and partial payment support
Recurring billing and subscriptions
PDF generation + delivery
Automated overdue reminders

Proposals + E-Sign

Live

Draft, send, track, sign. One flow, one audit trail.

Template library per service type
Legally-binding e-signature
Send + open + viewed tracking
Auto-convert signed proposal to invoice

Funnel Builder

Live

Drag-and-drop landers with A/B tests + UTM attribution.

Visual funnel builder
A/B split tests with conversion tracking
UTM capture + source attribution
Lead forms that sync straight to CRM

SMS + Email Campaigns

Live

Multi-step sequences with TCPA + CAN-SPAM compliance built in.

Drip sequences with branching logic
Postmark + Twilio under the hood
STOP / UNSUBSCRIBE auto-honored
Open + click + reply tracking

Appointment Scheduling

Live

24/7 booking with timezone math that actually works.

Timezone-safe booking calendar
Google Calendar sync
SMS + email reminders
Embeddable on any site

Reputation Manager

Live

Turn happy clients into 5-star reviews on autopilot.

Auto review requests after invoice or visit
Smart routing to Google, Yelp, BBB
Negative-feedback intercept before public
Performance analytics per platform

Chat Widget + AI Bot

Live

Live chat by day, AI by night. Every visitor captured.

Embeddable chat widget, any CMS
AI auto-reply when your team is offline
Unified inbox across web, SMS, email
Visitor capture + CRM sync

Workflow Automation

Live

22 event types + IF-THEN automations across every module.

Visual workflow builder
22 system events wired to triggers
SEND_EMAIL / SEND_SMS / NOTIFY executors
Cross-module actions (CRM stage -> invoice)

Document Vault

Live

Secure file storage with path-traversal-hardened uploads.

Per-tenant isolated file storage
Version history + audit log
Client-portal-facing share links
AI-extracted metadata + search

Client Portal

Live

Give every client a branded home for their projects + invoices.

White-label domain per tenant
Client-facing proposals, invoices, docs
Ticket-style messaging to your team
Payment history + receipts

Analytics + Reporting

Live

Every source, campaign, and pipeline metric in one place.

Conversion tracking by UTM source
ROI by channel + campaign
Weekly auto-reports via email
First-party pixel, no Google opt-in

AI Assistant (Per Industry)

Live

Claude Sonnet with 6 DB-backed tools, fine-tuned for your vertical.

10 industry contexts (real estate, legal, healthcare, etc.)
Per-module context switching
FAB button on every admin page
Usage tracking + cost caps

Pricing

Priced for teams, not enterprise theater.

GoHighLevel starts at $97 for limited features and trails front-office only. Canopy is $80+ per seat per month and back-office only. LaunchWise unifies both, with AI, at competitive pricing.

Starter

$149/mo

Up to 5 modules

Single-operator or small team. Pick the core modules and grow.

CRM + Invoicing + Scheduling included
Up to 2,500 contacts
1 user seat + 2 viewer seats
Industry-seeded templates + automation
Standard email support

Book a Demo

LaunchWise vs GoHighLevel vs Canopy

Feature	LaunchWise	GoHighLevel	Canopy
AI assistant per industry	10 verticals, fine-tuned	Generic chatbot only	None
Front-office + back-office	Both in one platform	Front-office only	Back-office only
White-label with custom domain	Included on Agency	Extra cost	Not available
Email deliverability	Postmark + rate limiting	Shared pool	N/A
Onboarding time	Same-day industry seed	6 to 8 weeks	2 to 4 weeks
Data export + ownership	Full export, any tier	Limited + paid	CPA-only access
Support	Direct line to David + Ev	Ticket queue	CPA reseller

Built by the operators who use it

David runs MGT. Ev runs a growth agency. We built LaunchWise because no single tool did what we needed, and we'd rather ship it than keep paying for three.

AI that knows your industry

A real estate firm and a law firm have opposite workflows. LaunchWise auto-seeds pipeline stages, email templates, and AI context per vertical on signup.

Your data, your domain

Custom domain on Agency. Full data export on every tier. Tenant isolation at the database layer. If you leave, you leave with everything.

Ready to consolidate your stack?

See LaunchWise in your industry.

30-minute demo. We seed your industry templates live. You leave with a working sandbox and a per-user pricing quote.

Book a Demo Read the case study

david@moderngrindtech.com · Joint venture with @EvThatGuy · Built on Next.js + FastAPI + Neon

From the blog

Front office + back office.One platform.

13 modules. One dashboard. One event bus.

Pipeline CRM

Smart Invoicing

Proposals + E-Sign

Funnel Builder

SMS + Email Campaigns

Appointment Scheduling

Reputation Manager

Chat Widget + AI Bot

Workflow Automation

Document Vault

Client Portal

Analytics + Reporting

AI Assistant (Per Industry)

Priced for teams, not enterprise theater.

LaunchWise vs GoHighLevel vs Canopy

Built by the operators who use it

AI that knows your industry

Your data, your domain

See LaunchWise in your industry.

Related reading

Front office + back office.One platform.

13 modules. One dashboard. One event bus.

Pipeline CRM

Smart Invoicing

Proposals + E-Sign

Funnel Builder

SMS + Email Campaigns

Appointment Scheduling

Reputation Manager

Chat Widget + AI Bot

Workflow Automation

Document Vault

Client Portal

Analytics + Reporting

AI Assistant (Per Industry)

Priced for teams, not enterprise theater.

LaunchWise vs GoHighLevel vs Canopy

Built by the operators who use it

AI that knows your industry

Your data, your domain

See LaunchWise in your industry.

Related reading

Front office + back office.
One platform.

Front office + back office.
One platform.