Content automation pipeline triggered by Mission Control cron.
Internal pipeline that generates and publishes social media content on a schedule. Mission Control fires cron triggers, Factory handles caption generation, image selection, and publishing across platforms. No manual intervention needed to keep the content calendar moving.
Automation
Type
Content generation and publishing
Active
Cron
Triggered by Mission Control
In Dev
Status
Cron pipeline running internally
Why It Exists
Maintaining a consistent social media presence across multiple platforms requires either a large amount of manual work or a system that handles the repetition. MGT Factory is that system. It runs on a schedule defined in Mission Control and produces ready-to-publish content without anyone touching a keyboard.
The pipeline covers the full content lifecycle: generating captions from templates and current context, selecting appropriate media, formatting for each platform, and publishing via platform APIs. Failures are logged back to Mission Control for alerting and retry.
Built in two weeks and wired into the rest of the MGT stack. Every component in the automation stack reports health to Mission Control, so the status of the entire content pipeline is visible from one dashboard.
What Was Built
Template-driven caption engine that pulls current context and produces platform-appropriate text. Variations are generated so the same topic does not produce identical posts across time.
Pulls from the MGT media library based on content category and post type. Ensures the right visual is paired with each caption without manual selection per post.
Posts are queued at optimal windows based on platform-specific engagement patterns. The queue is managed by Mission Control cron, which handles timing, retries, and conflict avoidance.
Publishes to all connected platforms via their respective APIs in a single pipeline run. Platform-specific formatting and character limits are handled per-destination before the publish call.
Any failed publish attempt is logged back to Mission Control with error context. The heartbeat monitor picks up on stale runs and triggers an alert before the next scheduled window.
Factory exposes HTTP trigger endpoints that Mission Control calls on schedule. The job registry in Mission Control defines the cadence. Factory executes and reports back. Clean separation of concerns.
Pipeline Flow
The cron registry hits the Factory trigger endpoint at the scheduled time. Mission Control owns the schedule. Factory owns the execution.
Factory determines what content type is due based on the job parameters, selects a caption template, and pulls matching media from the library.
Caption is generated from the template with current context injected. Platform-specific versions are produced for each publish target.
Each platform API receives its formatted payload. Responses are captured. Success and failure states are recorded per platform.
Factory returns a result payload to Mission Control. Heartbeat updated. Any failures trigger the alert path so nothing goes silently wrong.
Tech Stack
Whether it is content, data pipelines, or scheduled workflows, I can build automation that removes the manual work entirely. Book a call.
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